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Articles by Ben Hart

Effective Festive Season Marketing for Your Business

December 15th, 2021

The festive season is a time where everyone, including your customer base, is bombarded with information and deadlines. There are gifts to be bought, family events to organise, the kids are finishing up school for the year, and it’s all happening at once. As a result, it can be challenging to cut through the noiseread more

Rethinking your Small Business Marketing Mix

September 17th, 2021

Much is made these days about the digital nature of marketing your small business – an amazing website, being found online with good SEO (Search Engine Optimisation) and allocating a portion of your marketing spend to Google Ads. While these are all valid ways to grow your small business, many business owners tend to overlookread more

Business Branding – Creating, Updating & Evolving

February 24th, 2021

As accountants and business advisers, we help clients every day with the behind-the-scenes operations of their business. While tax, compliance, strategy, bookkeeping, and insurance are all critical components of running a business, the “look & feel” of things can often take a back seat. Business branding is an important piece of the puzzle not onlyread more

Developing a Small Business Marketing Budget

December 18th, 2020

Developing a marketing strategy for a business involves a lot of moving parts. You must have established goals (that are, or course, SMART: Specific, Measurable, Achievable; Realistic; Time-Bound); a reasonable understanding of the different types of marketing activities that businesses can undertake; and perhaps most valuable of all – you have to have the timeread more

COVID-19: Marketing Opportunities for Your Business

July 31st, 2020

Amongst the doom and gloom of our present economic and social circumstances, the more switched-on in the SME community are taking the glass-half-full approach to improving their businesses. Some marketing opportunities of days gone by may have passed, or been put on hold, but new ones are cropping up all over the place if youread more

McKinley Plowman in the News

June 19th, 2020

Have you been keeping your eye on the West Australian? Founding Director Nigel Plowman has recently been sought out for input on the WA business sector in the face of Coronavirus, including which businesses may struggle, which may thrive, and how to prepare for the end of JobKeeper. If you're yet to read the articles,read more

MP+ Newsletter March-April Edition – Out Now!

April 15th, 2020

Since our last bi-monthly newsletter, plenty has changed in the world. Coronavirus (COVID-19) has locked down much of the planet, forcing people out of jobs, causing businesses to shut down, and prompting a massive change to the way we work and interact with each other on a daily basis. The continuing COVID-19 situation poses newread more

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