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Posts Tagged ‘brand’
Why Consistency in Marketing Matters
September 27th, 2024Marketing is often seen as a task to be ticked off during the quieter times. But when business is booming, it’s easy to let marketing efforts slip, because it seems harder to justify investing in marketing when you’re generating plenty of business from referrals or returning customers and clients. However, consistent marketing is essential toread more
Small Business Marketing on a Budget
July 10th, 2024The bank account is looking a bit worse for wear, time is tight, and you need to really step up your business’ marketing to generate leads and grow your business. Sound familiar? There’s a cycle that many small businesses experience as they mature and develop – marketing takes time and money; but getting the cashflowread more
Five Simple Steps for a Winning Unique Selling Proposition (USP)
April 3rd, 2024In today's competitive market, distinguishing your business with a Unique Selling Proposition (USP) is more than a strategic advantage—it's a necessity. A well-defined USP articulates why customers should choose you over the competition. It's not just about having a superior product or service; it's about clearly communicating the unique value you provide to your customers.read more
How Healthy is Your Business’ Brand?
December 13th, 2023Branding is more than just a logo; it's an essential component of business marketing and development, often misunderstood. Many business owners mistakenly believe branding is as simple as creating a new logo and picking a colour scheme and font. However, true branding is far more nuanced. So, how healthy is your business’ brand? A Healthyread more
Where Should I Advertise My Business Online?
October 18th, 20233 Practical Channels to Build Leads For many entrepreneurs, especially newcomers, there's a tendency to become engrossed in the daily grind rather than focusing on long-term growth. Being time-poor typically results in too much time working in the business, rather than on it. This can take its toll on generating new leads and bringing inread more
Business Advertising – Taking a Considered Approach
August 16th, 2023You want to generate leads and brand awareness for your business through advertising, but like so many other time-poor business owners, you just don’t know where to start. Like a lot of things in business, a considered and practical approach is the best way to push through the initial planning phase and develop a solidread more
Reviewing Your Marketing Strategy
April 13th, 2023Is your current marketing strategy working for you? If you don't know or can't tell, then it probably isn't... As we approach 1 July, it's time for business owners to look ahead and plan for growth and change. So, what better time to review your marketing strategy and see where you can improve the faceread more
Content Marketing Strategy Development for Your Business
January 20th, 2023"Content is King" - and it has become a critical consideration for any business' marketing strategy. From blogs to videos, brand partnerships to influencer marketing, there is such a diverse range of content that businesses can leverage to promote their brand, products and services. The trick, however, is developing a thoughtful and effective strategy thatread more
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