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Posts Tagged ‘brand plus’
Content Marketing Strategy Development for Your Business
January 20th, 2023"Content is King" - and it has become a critical consideration for any business' marketing strategy. From blogs to videos, brand partnerships to influencer marketing, there is such a diverse range of content that businesses can leverage to promote their brand, products and services. The trick, however, is developing a thoughtful and effective strategy thatread more
Action Items to Navigate a Tough Economy
September 9th, 2022There is a lot going on at the moment that is contributing to increased pressure and stress on household budgets and businesses alike. With rising inflation prompting several interest rate rises and increased cost of living pressures, many Australians are looking for practical, actionable ways to improve their situation. Here we have some action itemsread more
Customer Service – From Good to Great
September 1st, 2022No matter what business you're in, what stage of business you're at, or what industry you compete in, great customer service is non-negotiable. When the market is ever-changing, and competition is only getting tougher, excellent customer service can be a critical source of sustainable competitive advantage. There are a number of factors which lead toread more
Is it Time for a Brand Refresh?
May 6th, 2022Throughout the journey of owning and operating a business, things change all the time. Customers come and go, demand for what your business provides can fluctuate, or more recently a global pandemic can force significant changes to how businesses operate. What tends not to change so often is a business’ brand. A brand refresh canread more
Re-Engaging Inactive Customers for Your Business
February 25th, 2022“It costs 5x as much to attract a new customer than it does to keep an existing one” – you’ve probably heard something along these lines when it comes to customer retention. While that figure varies in different industries and businesses, it does highlight the importance of giving your existing customers a great experience andread more
Effective Festive Season Marketing for Your Business
December 15th, 2021The festive season is a time where everyone, including your customer base, is bombarded with information and deadlines. There are gifts to be bought, family events to organise, the kids are finishing up school for the year, and it’s all happening at once. As a result, it can be challenging to cut through the noiseread more
Rethinking your Small Business Marketing Mix
September 17th, 2021Much is made these days about the digital nature of marketing your small business – an amazing website, being found online with good SEO (Search Engine Optimisation) and allocating a portion of your marketing spend to Google Ads. While these are all valid ways to grow your small business, many business owners tend to overlookread more
Developing a Small Business Marketing Budget
December 18th, 2020Developing a marketing strategy for a business involves a lot of moving parts. You must have established goals (that are, or course, SMART: Specific, Measurable, Achievable; Realistic; Time-Bound); a reasonable understanding of the different types of marketing activities that businesses can undertake; and perhaps most valuable of all – you have to have the timeread more
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