partners for life
Posts Tagged ‘brand’
Reviewing Your Marketing Strategy
April 13th, 2023Is your current marketing strategy working for you? If you don't know or can't tell, then it probably isn't... As we approach 1 July, it's time for business owners to look ahead and plan for growth and change. So, what better time to review your marketing strategy and see where you can improve the faceread more
Content Marketing Strategy Development for Your Business
January 20th, 2023"Content is King" - and it has become a critical consideration for any business' marketing strategy. From blogs to videos, brand partnerships to influencer marketing, there is such a diverse range of content that businesses can leverage to promote their brand, products and services. The trick, however, is developing a thoughtful and effective strategy thatread more
Corporate Sponsorship – Understanding the Tax Implications
September 30th, 2022As accountants and business advisers, we help clients make the most of their business expenditure from a tax point of view, and a number of clients ask us how corporate sponsorship affects their tax position, both when they’re considering sponsorship for a sporting club (or similar), and when they’re offering sponsorship opportunities for other businesses.read more
Action Items to Navigate a Tough Economy
September 9th, 2022There is a lot going on at the moment that is contributing to increased pressure and stress on household budgets and businesses alike. With rising inflation prompting several interest rate rises and increased cost of living pressures, many Australians are looking for practical, actionable ways to improve their situation. Here we have some action itemsread more
Customer Service – From Good to Great
September 1st, 2022No matter what business you're in, what stage of business you're at, or what industry you compete in, great customer service is non-negotiable. When the market is ever-changing, and competition is only getting tougher, excellent customer service can be a critical source of sustainable competitive advantage. There are a number of factors which lead toread more
Act Now to Secure Your .au Business Domain
August 24th, 2022You may be aware that in March of 2022, the .au Domain Administration (auDA) introduced a system allowing businesses, individuals, organisations and associates with an Australian connection to register a “.au” direct domain, shortening the existing format, often “.com.au” or similar. This was brought in to afford website owners the opportunity to use a shorterread more
Is it Time for a Brand Refresh?
May 6th, 2022Throughout the journey of owning and operating a business, things change all the time. Customers come and go, demand for what your business provides can fluctuate, or more recently a global pandemic can force significant changes to how businesses operate. What tends not to change so often is a business’ brand. A brand refresh canread more
Re-Engaging Inactive Customers for Your Business
February 25th, 2022“It costs 5x as much to attract a new customer than it does to keep an existing one” – you’ve probably heard something along these lines when it comes to customer retention. While that figure varies in different industries and businesses, it does highlight the importance of giving your existing customers a great experience andread more
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