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Posts Tagged ‘marketing’
Action Items to Navigate a Tough Economy
September 9th, 2022There is a lot going on at the moment that is contributing to increased pressure and stress on household budgets and businesses alike. With rising inflation prompting several interest rate rises and increased cost of living pressures, many Australians are looking for practical, actionable ways to improve their situation. Here we have some action itemsread more
Customer Service – From Good to Great
September 1st, 2022No matter what business you're in, what stage of business you're at, or what industry you compete in, great customer service is non-negotiable. When the market is ever-changing, and competition is only getting tougher, excellent customer service can be a critical source of sustainable competitive advantage. There are a number of factors which lead toread more
Act Now to Secure Your .au Business Domain
August 24th, 2022You may be aware that in March of 2022, the .au Domain Administration (auDA) introduced a system allowing businesses, individuals, organisations and associates with an Australian connection to register a “.au” direct domain, shortening the existing format, often “.com.au” or similar. This was brought in to afford website owners the opportunity to use a shorterread more
Is it Time for a Brand Refresh?
May 6th, 2022Throughout the journey of owning and operating a business, things change all the time. Customers come and go, demand for what your business provides can fluctuate, or more recently a global pandemic can force significant changes to how businesses operate. What tends not to change so often is a business’ brand. A brand refresh canread more
Starting Your New Business – 10 Critical Steps
April 14th, 2022So, you’ve decided that the 9 to 5 grind just isn’t for you, and being your own boss is a dream you want to achieve. You take something you love doing or are really good at, and decide that your business will revolve around that. That’s all you need to start, right? Unfortunately, things areread more
Re-Engaging Inactive Customers for Your Business
February 25th, 2022“It costs 5x as much to attract a new customer than it does to keep an existing one” – you’ve probably heard something along these lines when it comes to customer retention. While that figure varies in different industries and businesses, it does highlight the importance of giving your existing customers a great experience andread more
Growing Your Business – Five Key Focus Areas
February 11th, 2022For the vast majority of business owners, the goal for the first few years is to achieve stability – predictable cashflow, a steady stream of customers and new business, and certainty around the future of the business. Once things have stabilised, some take a breather and rest on their laurels. Others look to take activeread more
Rethinking your Small Business Marketing Mix
September 17th, 2021Much is made these days about the digital nature of marketing your small business – an amazing website, being found online with good SEO (Search Engine Optimisation) and allocating a portion of your marketing spend to Google Ads. While these are all valid ways to grow your small business, many business owners tend to overlookread more
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