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Posts Tagged ‘small business’
How to Get the Best Business Loan
February 13th, 2025Securing a business loan is a crucial step for many Australian business owners looking to start, grow, or stabilise their operations. However, simply obtaining a loan does not guarantee that you have secured the best terms, lowest interest rates, or most suitable product for your needs. Lenders evaluate businesses based on various factors, and understandingread more
How to Measure Marketing ROI
January 22nd, 2025Marketing Return on Investment (ROI) is one of the most critical measures of success for any business. By calculating ROI, business owners can evaluate the effectiveness of their marketing strategies, maximise revenue, and optimise their marketing budgets. This guide will help you confidently measure and interpret ROI for your marketing activities. What is Marketing ROI?read more
Marketing Performance: Embracing the Measurable and Unmeasurable
November 22nd, 2024Marketing performance is more than just numbers; it’s about striking the right balance between data-driven insights and the intangible qualities that create brand loyalty and recognition. As a business owner, understanding which marketing elements can be quantified and which cannot is crucial for making effective decisions about your marketing strategy. There’s plenty to explore onread more
Why Consistency in Marketing Matters
September 27th, 2024Marketing is often seen as a task to be ticked off during the quieter times. But when business is booming, it’s easy to let marketing efforts slip, because it seems harder to justify investing in marketing when you’re generating plenty of business from referrals or returning customers and clients. However, consistent marketing is essential toread more
Which Business Structure is Right for You?
September 20th, 2024People start businesses for a number of different reasons. Being your own boss, making a living doing something you love, taking advantage of a gap in the market, creating opportunities for other people, and so on. No matter your motivation, it’s important to get everything started on the right foot. Laying a solid foundation forread more
Business Benchmarking – How Does Yours ‘Stack Up’?
July 26th, 2024Business Benchmarking – How Does Yours ‘Stack Up’? Have you ever wondered how your business ‘stacks up’ against other businesses in your industry? What are all the other businesses doing that may be different to yours? What if there was a way you could measure the financial performance of your business on a regular basis?read more
Small Business Marketing on a Budget
July 10th, 2024The bank account is looking a bit worse for wear, time is tight, and you need to really step up your business’ marketing to generate leads and grow your business. Sound familiar? There’s a cycle that many small businesses experience as they mature and develop – marketing takes time and money; but getting the cashflowread more
2024 End of Financial Year Business Preparation
June 21st, 2024At this time of year, we find ourselves having regular discussions with clients about best business practice for 2024 End of Financial Year preparations. This can include end of year payroll, transitioning to cloud-based software for the first time, changing software providers, or simply reviewing data file accuracy. A proactive approach and mindset are keyread more
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