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Posts Tagged ‘sme’
Re-Engaging Inactive Customers for Your Business
February 25th, 2022“It costs 5x as much to attract a new customer than it does to keep an existing one” – you’ve probably heard something along these lines when it comes to customer retention. While that figure varies in different industries and businesses, it does highlight the importance of giving your existing customers a great experience andread more
Growing Your Business – Five Key Focus Areas
February 11th, 2022For the vast majority of business owners, the goal for the first few years is to achieve stability – predictable cashflow, a steady stream of customers and new business, and certainty around the future of the business. Once things have stabilised, some take a breather and rest on their laurels. Others look to take activeread more
WA Small Business – Living With COVID
February 9th, 2022Since the outset of the COVID-19 pandemic over two years ago, the adaptability of Small and Medium businesses has proven to be one of the key contributing factors to whether they survive or close their doors. Throughout this period, different parts of Australia have had vastly different experiences. For instance, businesses in Melbourne have seenread more
Effective Festive Season Marketing for Your Business
December 15th, 2021The festive season is a time where everyone, including your customer base, is bombarded with information and deadlines. There are gifts to be bought, family events to organise, the kids are finishing up school for the year, and it’s all happening at once. As a result, it can be challenging to cut through the noiseread more
Update – ATO Electronic Correspondence and Communication Preferences
November 19th, 2021You may have caught our article a few months ago regarding the moves the Australian Taxation Office (ATO) is making in shifting their correspondence to business owners from paper-based “snail mail” to electronic formats. As the roll-out and wider adoption of these changes continues, we are seeing a few instances where information isn’t reaching theread more
WA’s Safe Transition Plan & Your Business
November 11th, 2021At long last, it appears that WA has a concrete transition plan in place to open up travel borders in a safe and measured way. While this brings some certainty around what the future looks like, and roughly when we’ll be able to travel to and from WA, it does mean that individuals and businessesread more
Stapled Superannuation Funds and Other Super Updates
October 15th, 2021Many Australians are familiar with the frustration and financial cost of maintaining several superannuation funds as we change jobs over time. As employers have a default fund, into which many new starters will elect to have their super paid, a large number of workers end up with multiple super funds that may have very littleread more
Rethinking your Small Business Marketing Mix
September 17th, 2021Much is made these days about the digital nature of marketing your small business – an amazing website, being found online with good SEO (Search Engine Optimisation) and allocating a portion of your marketing spend to Google Ads. While these are all valid ways to grow your small business, many business owners tend to overlookread more
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